Soccer / Football Shaped MP3 Player

Shiro Corporation has released a football shaped MP3 player. Why? We have no idea!

It seems that companies know they can't take on Apple with the traditional, mass-market MP3 players so they're going down the niche/kitch route. What with the World Cup coming, you can't really blame them for jumping on the bandwagon.

At least this model has a digital FM tuner with record option, unlike the bear MP3 player.

I won't be buying one, but I'm not their target market.