Nooo! Not MP3 Players for Christmas 06 already.

Following on from Hasbro's I-Dog which you could hook up to an iPod and the Baby Einstein that allows you to sing to your baby whilst it rocks to sleep there is now a SpongeBob SquarePants speaker system available.

This whole iPod generation is going mad: "The iPod is the No. 1 toy. My view is why fight them? Why not join them?" said Isaac Larian, chief executive of MGA Entertainment Inc., which has a chair under its popular Bratz brand that serves as an iPod speaker.

Spin Master Ltd have launched two new iPod related products. The iDrum which allows children to create beats and rhythms on the back on the case and iMix lets them scratch DJ sounds on top of the music.

We can see that toy makers aren't trying to compete with Apple for the top products this Christmas, but are trying to use the popularity of the iPod to sell associated products. If you can't beat them ...