Levis to launch iPod jeans

According to Canada.com Levi Strauss company are planning to launch specialised jeans designed to hold an iPod.

The new RedWire DLX will have an in-built joystick control in the front watch pocket which will allow users to control their iPod without having to remove them for their jeans. They say that the bump created by an iPod won't be visible won't be created but we're yet to be convinced, but they are:

"In designing the jeans we considered both function and fashion -- the result is a uniquely functional, yet stylish, great fitting jean," says Robert Hanson, Levi’s U.S. brand president.

Levis arent't the first to get in on the act. They've followed the trend set by Tune Wear, Scottevest, Kenpo and Burton Snowboards.